Internet Cultures - Tidbits - Mobile App Usage

In my search for general statistics regarding mobile apps over the recent years, I've come across an interesting piece showing the stats of mobile app usage.
Within this article, 3 points piqued my interest:

1. Users spend 90% of their time in apps compared to the mobile Web.

2. Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. 

3. 78% of companies use paid media to drive app downloads. 

To summarize, most users spend their time on mobile apps over the mobile web, but mobile apps themselves generally have a short lifespan and only so many would come back if offered new content. The last point drives home how companies use paid media promote their apps. Paid media essentially being, advertising, pay per click, social media ads and the like.

The rest of the article has some insight to mobile apps and will be covered more on the next post.

References

Binisti, O. and @, F. (2016). 10 Interesting Mobile App Usage Stats | Digital Marketing Blog. [online] Digital Marketing Blog. Available at: https://blogs.adobe.com/digitaleurope/mobile-marketing/10-interesting-mobile-app-usage-stats/ [Accessed 17 Dec. 2016].