To summarize the whole research blog, let's take a look at the topic once more.
Explore a variety of media used within the context of branding or transmedia storytelling. Does variety dilute the effectiveness of an advertising campaign or story.
Based on the research done so far, it seems that the use of multi-platform engagement is almost necessary for companies to expand their advertising to multiple various platforms. Now in regards to both aspects, be it for the sake of branding or transmedia storytelling, it would seem that, no, it does not truly dilute the effectiveness. While I don't mean that it absolutely does not, I mean that it would seem that it's not the fault of the media platform, but of the creator themselves.
Take for example The Matrix once more, while the movie standalone does cover enough for the audience to leave satisfied, the additional media platforms, allowed the creators to expand on the Matrix universe, where only the hardcore fans would check into. To say if this diluted the effectiveness is difficult, but my firm believe is that it should do no such thing but instead enhance or enrich the narrative.
By conclusion with this research states the opposite, that rather than diluting, it either does not affect or enhances the narrative.
No comments:
Post a Comment